Project
Aktual x Sioen – Experience in focus
For Aktual, an international stand builder, we captured the spectacular Sioen Firefighter Clothing exhibition stand at Interschutz. The video illustrates how visual impact, interaction, and brand experience converge into a powerful whole – and how Aktual and Sioen joined forces to create a stand that did not go unnoticed.
Event video for Aktual x Sioen: Stand construction and experience at Interschutz
At Lowlite, we capture the energy of live events in images that stick. For Aktual, an international stand builder based in Evergem, we produced a dynamic video of their award-winning project for Sioen at the Interschutz trade fair. In this production, we show how visual power, technological innovation, and brand experience converge in an impressive exhibition stand.
A successful exhibition stand must stand out among hundreds of competitors. For Aktual, we captured the "giant LED wall" and Sioen's spectacular live acts. Through professional event videography, we made the impact of this stand tangible for those who couldn't be there, creating a powerful tool for Aktual's further marketing efforts.
Our Approach
Filming a spectacular exhibition stand in 4 phases:
- Phase 1: Strategic briefing and analysis of the stand design
- Phase 2: Shot list and planning of the live interaction
- Phase 3: Video recordings on location (Interschutz)
- Phase 4: Post-production with a focus on dynamics and energy
How we captured the brand experience of Aktual and Sioen
Phase 1: Strategic briefing and stand analysis
Before the fair opened in Germany, we dived into the concept together with Aktual from Evergem:
- What is the central theme of the stand (Firefighter Clothing)?
- How does the giant LED wall integrate into the complete visitor experience?
- At what moments does the energy peak (live acts and demos)? Thanks to this preparation, we knew exactly which angles and moments were crucial to emphasize the quality of this international stand construction.
Phase 2: Shot list and planning of the interaction
An exhibition stand lives through its people. Our plan focused on:
- Capturing the interaction between visitors and the Sioen brand.
- Synchronizing our recordings with the hourly live acts.
- Strategic camera work to do justice to the scale of the stand and the technology of the LED wall.
Phase 3: Video recordings on location
During the fair, our videographer provided an extensive capture of the atmosphere:
- Use of gimbals for smooth movements through the stand, as if the viewer were walking around it themselves.
- Focus on the details of the finish Aktual is known for.
- High-speed recordings of the live acts to catch the action and the emotion of the audience. The challenge here was to perfectly capture the "giant LED wall" on screen without loss of quality—a technical aspect where our expertise in industrial video production makes the difference.
Phase 4: Post-production and editing
In the edit, we brought the energy of Interschutz to the screen:
- A high-tempo edit that reflects the dynamics of the exhibition floor.
- Sound design that supports and amplifies the excitement of the live acts.
- Color grading that makes the bold colors of the Sioen branding and the stand's lighting effects pop. The result is a video that doesn't just show a stand, but the full brand experience Aktual creates for its clients.