Project
Cebeo – Innovation and Tradition in Electrical Engineering
As the Belgian market leader, Cebeo combines over 100 years of experience with a future-oriented vision for distribution. In this impressive drone tour, we take you behind the scenes of their state-of-the-art distribution center in Tournai. The footage illustrates the massive scale and logistical precision with which Cebeo serves the residential, tertiary, and industrial sectors daily.
Drone Tour for Cebeo: Logistical Scale and Precision in Tournai
At Lowlite, we specialize in capturing movement and scale. For Cebeo, the benchmark in the world of electrical engineering, we produced an impressive drone tour through their distribution center in Tournai. This video serves not only as a corporate film but as strategic proof of their logistical power and technological lead.
A distribution center of this magnitude (focusing on the residential, tertiary, and industrial markets) requires a dynamic approach. Instead of static shots, we chose a fluid FPV flight that takes the viewer through the entire chain of storage and shipping.
Our Approach
A state-of-the-art drone tour in 4 phases:
- Phase 1: Strategic flight planning and safety protocols
- Phase 2: Mapping the logistical flow in Tournai
- Phase 3: High-speed FPV drone filming on the work floor
- Phase 4: Post-production, speed-ramping, and sound design
The process behind Cebeo's distribution tour
Phase 1: Strategic flight planning and safety
In an active environment like Cebeo's distribution center in Tournai, safety is paramount. We thoroughly analyzed the site:
- Where are the critical points in the logistical process?
- How do we fly safely between personnel, forklifts, and automated sorting systems?
- Which permits are required for these specific drone recordings? Through this preparation, we were able to capture Cebeo’s operations without disrupting daily distribution.
Phase 2: Mapping the logistical flow
A good drone tour tells a story. We determined a route that emphasizes Cebeo’s efficiency:
- Starting at goods receiving and flying through to the high-bay warehouses.
- Focusing on the precision of order picking for the residential and industrial sectors.
- Ending at the loading docks where trucks are ready for departure. This phase ensures a logical progression where Cebeo's 100 years of experience are visually translated into modern logistics.
Phase 3: High-speed FPV drone recordings
During the filming day in Tournai, we utilized specialized FPV (First Person View) drones:
- These drones can fly through narrow passages and between racks where a standard drone cannot go.
- We captured the massive scale of the building with unique dives and fluid movements.
- The focus was on highlighting the "state-of-the-art" aspects of the center, such as automation and the vast product range.
Phase 4: Post-production and sound design
In the editing phase, we gave the video its final impact:
- Speed-ramping: We manipulate the speed of the footage to keep the viewer alert and increase dynamism.
- Sound Design: Adding ambient sounds (the whir of the drone, mechanical sounds of the warehouse) for an immersive experience.
- Color Grading: A sleek, industrial look that reinforces Cebeo’s professional image.